Case Study: Rusty Ross, owner ofNaturalGardens, a high-end design and build landscaping contractor, was thinking of what new services could help his business continue to grow, even during a recession. He had spent the last 20 years building his business through good quality work, unique attractive designs and by being responsive to customer needs. Was that going to be enough to carry the business through a recession? Maybe, maybe not – that’s why he was considering his options.
After much research and analysis, Rusty decided to get into the synthetic turf industry – and more specifically selling putting greens. He found a company that would sell him the turf, provide him with training, and promised to help him get started in the synthetic turf installation business. He was feeling pretty good about his decision.
The dealings with this first company broke down when they would not send one person to Connecticutto do the training, but instead insisted on Rusty and his crew coming to them for the training! Paying for 5 airfares and hotel rooms instead of 1 did not make sense to Rusty. Maybe this company did not have his best interests in mind? In addition, if this was the type of service he was getting from them before he became a dealer, he was worried about receiving even worse service after he did!
With these thoughts in his head, and a promotion already planned to get his putting green business off the ground, Rusty went online to find a new synthetic turf supplier. That’s when he found Perfect Turf, LLC. (perfectturf.com). Perfect Turf, LLC listened to Rusty’s frustrations with the other company, his need to do something quickly to build a show piece putting green, and his goals for the business. Perfect Turf had the solutions and outlined them in a 5-step plan.
Rusty purchased a Perfect Turf® Dealership so he could purchase his turf at the lowest possible price and receive free training on-site at his location (excluding travel expenses), working on his show piece green.
Perfect Turf® helped Rusty finish his construction plans, made suggestions for minimizing waste and maximizing quality, and used the experience as a training tool for him.
Rusty purchased the turf for his green and fringe areas from Perfect Turf® and compared to the pricing the original synthetic turf company was going to charge him, his dealership fee was paid off AND he still saved an additional $2,000 even after paying for his dealership! Perfect Turf helped Rusty save even more money by introducing him to the best vendors for different types of infill and accessories.
Perfect Turf® sent one experienced installer/trainer toConnecticutto train Rusty and his crew while at the same time helping them to finish his first green project.
While the trainer was helping Rusty and his crew learn the installation process and finish his green, the marketing team at Perfect Turf finished Rusty’s customized Perfect Turf marketing materials, built him sample boxes for the most popular types of Perfect Turf, sent him additional samples of all types of Perfect Turf, and started online promotions for his area.
Rusty and his team were ready. In a matter of just a few short weeks he went from a vendor that wanted to charge him up to twice the price for similar quality turf and still not support him to a vendor (Perfect Turf LLC) that had already saved him thousands and helped him get his first green properly completed!
That would be a good place to end this case study, but that’s not where it ends. Within two weeks after Perfect Turf® provided Rusty and his crew with the training, the company received a consumer inquiry from a person looking to have two putting greens installed. The location was a few hours from Rusty’s regular service area. With no other Perfect Turf® dealers any closer, Rusty was asked if he wanted the lead and when he said “yes” the consumer was informed that Rusty would be calling him to arrange a time to provide a quote. Within 3 weeks after the initial referral, Rusty was working on two large putting greens with fringe areas, a sand trap and hitting stations for the customer. To date, he has completed over $65,000 of work for the customer referred by Perfect Turf® and the customer is so satisfied with his work that he has Rusty doing additional work in the near future!
To verify the legitimacy of any part of this case study, feel free to call Rusty directly at 203.980.4672. To learn more about Perfect Turf dealership availability for your area, please contact Dave Sternberg, Dealer Network Manager for Perfect Turf, at 888-SYN-TURF ext 502.